Blue Bell becomes VF Corp

Luray museum

November 20, 1986VF Corporation Chairman and Chief Executive Officer Lawrence R. Pugh announced the completion of the acquisition of Blue Bell Holding Company Inc., effective Monday.

Blue Bell has manufacturing plants at Luray and Shenandoah among its Shenandoah Valley operations.

Robert E. Gregory, president of VF Corp., said in a news release, “With the acquisition of Blue Bell, VF will be the largest domestic seller of jeanswear. The acquisition will also allow VF to serve different retail channels of distribution and consumer segments with Wrangler and Rustler, Girbaud and Lee brands.”

~ From the public archives of the Page News and Courier

Top Post Ad

Be the first to comment

Leave a Reply

Your email address will not be published.


*