Luray participating in 2022 Virginia Main Street ‘Work From Home’ pilot project

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~ Press release issued by Luray Downtown Initiative

LURAY — The Town of Luray has been selected to participate in the 2022 Virginia Main Street Work from Home Pilot project. The pilot project’s services provided to Luray are valued at $10,000.

The COVID-19 pandemic has transformed where and how people work. This rising remote work and telecommuting is no longer simply a trend and is expected to become part of the new normal post pandemic. Remote workers can make their home almost anywhere and are increasingly basing this decision on quality-of-life factors as they bring their jobs with them to their new communities. Attracting and integrating remote workers into their new community can bring new energy and investment to downtown and many other elements of rural places.

Working with Virginia Main Street and the National Main Street Center, the Town of Luray and Luray Downtown Initiative will work to leverage remote work opportunities as part of a comprehensive downtown revitalization strategy. Technical assistance will be provided over a six-month period to analyze the demand, target market, amenities, and opportunities for supporting remote workers. This project will include the development of a remote work assessment tool, a summary report with a set of recommendations and resource options for implementation.

The Town of Luray and Luray Downtown Initiative will host a series of meetings with local leaders in Luray on Tuesday, May 24. These meetings will be conducted by Matt Wagner from the National Main Street Center.

“Luray’s downtown has a high level of occupancy with limited commercial space for new businesses or office space,” Town Manager Steve Burke said. “Expanded work from home opportunities would allow greater commercial opportunities for our residents and reduce lengthy commute travel.”

Virginia Main Street has been helping revitalize older and historic commercial districts in Virginia for more than 35 years. Today, the program is a network of 28 designated communities and more than 80 affiliate communities who share both a commitment to place and to building stronger communities through preservation-based economic development.



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