Jade & Grace Co opens on Shenandoah’s First Street

SHEN-Jade&Grace Co

By Randy Arrington

SHENANDOAH, March 5 — A new business opened Tuesday along Shenandoah’s First Street that has a great deal of promise.

“Her skills are so good she’s already booked through March,” Town Manager Juanita Roudabush said.

That was one day before Jade & Grace Co, LLC officially opened.

On Monday, local officials gathered for a ribbon cutting at 418 First Street to celebrate the renovation of an old storefront and the opening of a full-service, by appointment only, hair salon.

The commute for owner Shea Hull will be quick. She lives “a couple of streets over” in Shenandoah with her husband, Logan, a three-year deputy with the Page County Sheriff’s Office, and their two children — Aspen Jade, 4, and Mila Grace, 2.

“We’re happy to find a place in Shenandoah. We’re happy to be local,” Shea said. “It’s close to home and close to my kids.”

Shea has been styling hair for eight years, including a year at Studio K in Elkton. She previously took clients at her home, but now has a chair in the First Street storefront and hopes to expand in the coming months.

“Someone called 10 minutes before we started, asking are you hiring?” Shea said at Monday’s ribbon cutting.

She plans to add more chairs for others to work in the shop within the next few months. Currently, she doesn’t take walk-ins and has a “pretty good clientele”, but those who would like to schedule an appointment can give her a call.

“We are thrilled. They’ve made a big investment here, and we are happy to have them,” the town manager said. “This has great potential for expansion and retail sales, and they did a great job of remodeling. We’re excited.”

Jade & Grace Co offers a full line of retail hair products, including brands such as Olaplex and Redken.

Page County Board of Supervisors chair Morgan Phenix offered a prayer to bless Monday’s ribbon cutting, the business and its owners; afterwards offering, “Thank you for taking the plunge here.”

“To beat the odds and open up and in the middle of a pandemic says a lot about the owner…and to already be booked up,” said Gina Hilliard, president of the Luray-Page County Chamber of Commerce. “So, we as a community need to turn around and support them.”

Schedule an appointment with Shea Hull of Jade & Grace Co on First Street in Shenandoah by calling (540) 435-7785.



Shenandoah businesses celebrated during ribbon cutting at Town Center

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