Luray to receive Christmas Tree donation at Friday’s lighting, coinciding with Chamber Holiday Festival

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~ Press release provided by Luray Downtown Initiative

LURAY — Luray’s Christmas Tree will be completely redesigned this holiday season thanks to a generous donation by Tony Villa and Isaac George of Madeline Farms. The upgrade will include all new ornaments and a dazzling amount of lights set to brighten up the square at the Rebbeca J. Graves Regional Center for Performing Arts on Main and Broad streets in downtown.

The new look is tightly under wraps, but Villa promises a nostalgic Christmas tree lighting that will warm the heart and bring the community together.

“I attended last year’s Christmas Tree Lighting and was impressed with the amount of work and forethought that went into its planning, but felt like the Christmas tree didn’t quite reflect our town’s love for the season,” Villa said. “Right then and there, I offered my services and financial support. Anything to see the young faces light up along with the tree.”

Villa and George (also of IBR Corporation) are deeply invested in the betterment of the community and the success of downtown Luray. They will soon be opening a new eatery, Porch & Vine, offering cuisine from guest chefs and fine wines from around the region on West Main Street in the historic Chapman House.

Madeline Farms is the premiere five-star farmstay in Page County. Guests from around the world stay a weekend or longer on the farm, enjoying luxe accommodations, while helping care for the farm’s rescued animals. Farmer Tony is beloved for his Farmer Tony Videos posted on social media for thousands of fans across the country.

“On behalf of the Luray Downtown Initiative, we are so incredibly grateful for their generosity and talent,” LDI program director Jackie Elliott said of the Christmas tree donation. “The tree lighting will be even more memorable than ever before.”

The Christmas Tree lighting will take place on Friday, Dec. 2 at 7:30 p.m. and will be presented by LDI and the Town of Luray. Music, hot chocolate and even a visit from Santa will be the highlight of the evening during the celebration.

The popularity of the tree lighting has grown significantly over the past few years and a large turnout is expected, as it coincides with the Luray-Page County Chamber of Commerce’s seventh annual Chamber Holiday Festival from 4 to 9 p.m. at the Visitors Center (train depot).

The Chamber event features local craft vendors, live holiday music, Santa’s workshop, hay rides, barrel train, food and s’mores by the fire pit, and photos with Santa and other holiday characters. A donation of $5 or canned food will be requested for photos with Santa to raise funds for Page One and Page Paws. On-site food being provided by Main Street Bakery and El Amigo.

Live holiday music will be provided at the Visitors Center by Mount Carmel Christian Academy (4-4:30 p.m.); Tinkle, Bell and the Misfit Elves (5:30-6:30 p.m.); Luray High School Choir (6:45-7:15 p.m.); and Lis and Casey (8-9 p.m.)

For more information about the Luray Downtown Initiative,




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