By Randy Arrington
LURAY, April 13 — On Friday, community leaders welcomed another new business to the Downtown Luray area as an Elkton business owner celebrated the grand opening of her second women’s clothing boutique.
Emily Dennis first started selling women’s apparel from her Elkton home and online in 2018. A year later she opened a store in her hometown called Henhouse. Although Dennis says her inspiration comes from an “equal love of fashion and shopping,” there’s more to this quaint shop than just trendy clothing.
“We have built a community of women,” Dennis said of her growing client base. “It’s a way to give back to single moms. They like our clothing, they feel good in our clothing because it’s trendy and fashionable.”
Being a single mother herself for 10 years, Dennis said the community she has built around her boutique is special to both her and her daughter, Briana.
“It’s a passion of both of ours,” Emily said. “It’s part of our big journey.”
Now that the Henhouse has expanded to Luray, Briana will serve as manager of the new location.
“I’m excited,” Briana said. “I’ve watched my mom for a couple of years now, so I think it will be fun.”
The two Rockingham County residents said they have been visiting Luray for a while, and decided to expand their business here because they liked it.
“We are excited about Luray. So many people have been so kind to us,” Emily said on Friday. “We have a pretty good customer base here already, and I personally like coming here and eating. We like the Valley Cork.”
Mayor Jerry Dofflemyer welcomed Emily Dennis and her daughter Briana to the community at Friday’s ribbon cutting, noting the “positive attitude in Luray” that has been growing as tensions from the COVID-19 pandemic begin to ease. Several ribbon cuttings have been held in recent weeks, and there are several more on the horizon.
“It’s a wonderful time in Luray,” Mayor Dofflemyer said, “and thank you for investing in Luray.”
“It’s a happening spot,” the Henhouse owner said, “and we wanted to be a part of it.”