SVEC names new CEO

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Greg Rogers-SVEC CEO

~ Press release issued by Shenandoah Valley Electric Cooperative on July 9

ROCKINGHAM – Effective today, the Shenandoah Valley Electric Cooperative Board of Directors is pleased to announce Greg Rogers as the organization’s new President and Chief Executive Officer (CEO). He is the seventh leader in the Cooperative’s 84-year history.

Rogers has more than 30 years of experience in the electric utility industry. He has spent the last decade at SVEC, where he was most recently Vice President and Chief Operations Officer.

“We have every confidence that his steady hand, intricate knowledge of the utility industry, communicative approach, and understanding of who we are as an organization will continue to serve us well during his tenure as our next President and CEO,” SVEC Board Chair Larry C. Howdyshell said.

Rogers follows Michael W. Hastings, who resigned as President and CEO to pursue other opportunities. Rogers’ promotion caps a career that began at the David Taylor Naval Research Center in Annapolis, Md., in 1988. He holds a degree in electrical engineering from Virginia Tech and is a licensed professional engineer in the Commonwealth of Virginia. He is also a senior member in the Institute of Electrical and Electronics Engineers. 

In 1989, Rogers joined Allegheny Power as an engineer in the Distribution Planning Department. In 2010, following SVEC’s acquisition of Alleghany Power’s Virginia assets, he became Manager of District Operations for the Cooperative. In 2016, he was named Vice President of Engineering and Operations, and then in 2019 moved to Vice President and Chief Operations Officer.

“We have amazing employees at the Cooperative. Their hard work and dedication, especially during these challenging times, makes it a lot easier for me to move to a new role,” Rogers said. “I look forward to interacting with our members and hearing from them on ways we can continue to improve on our longstanding record of providing safe and reliable electricity at the most affordable cost.”

Chartered in 1936, SVEC serves approximately 97,000 meters in the counties of Augusta, Clarke, Frederick, Highland, Page, Rockingham, Shenandoah, and Warren and the City of Winchester in Virginia. Shenandoah Valley Electric Cooperative was the first electric cooperative chartered in Virginia. This institution is an equal opportunity provider and employer. SVEC supports our armed services and veterans in employment opportunities.


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