Plenty of gifts if you buy local this Christmas

Shop Small Saturday

By Jack “Alex” White III, columnist ~ “Small towns, big potential”

As part of a working class family, I have first-hand experience with the impact that rising prices have on people trying to get by. With Americans’ grocery bills climbing and energy costs approaching the unapproachable, there can be no doubt that supply chains need fixing…

Nonetheless, I do NOT think that our concern should extend to Christmas gifts. If you want to buy something nice for your loved ones, there is no better place than local businesses! Why would you go to the “big box” store when small businesses offer value rooted in community?

As a matter of fact, I have gotten a chuckle out of reading panicked articles asking if we will “run out of presents” or if “Christmas is cancelled.” Those headlines are only true if Christmas means spending an astronomical sum on cheap foreign products.

If Christmas is about sharing real value with family, however, then local businesses offer the solution. You can buy unique products, share real craftsmanship, and even give a loved one a unique experience thanks to the sheer breadth of opportunities offered by local businesses.

There are hundreds of small businesses in Page County, and the number of Main Street ones continues to grow. Surely, at least one of those offers something that your loved ones will enjoy.

This Christmas is a unique chance to “put your money where your mouth is” by supporting local businesses, investing in our community, and enjoying products that are produced in the U.S.A.

You do not have to wait: Small Business Saturday is November 27th — with lots of deals to boot! 

Jack “Alex” White III is the Executive Director of the Rural Leadership Initiative and the District 1 Representative on the Page County Economic Development Authority — where he was reported to have been “Virginia’s youngest government official” at the time of his appointment.

Alex is a lifelong native of Page County, a graduate of Luray High School

and is currently enrolled at Harvard University.



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